The 124^th Canton Fair kicked off on October 15th, 2018. At present, the international trading enterprises are facing frequent outbreaks of international trade frictions and instability in some regions. At this session of Canton Fair, 9 subsidiaries of Guangzhou Light Industry & Trade Group Co., Ltd (the Group) attended, occupying 318 exhibition booths. Faced with the complex and changeful domestic and foreign trade situations, the Group took the initiative to adjust its business structure, accelerated its transformation and upgrade. It promoted transactions and achieved a turnover of 148 million US dollars at the Canton Fair Phase 1, by strengthening technology research and development, building its independent brands and enhancing its brand values and the products added-values.

On October 19^th, the Group’s leadership delegation visited the brand exhibition booths of each subsidiary at the Canton Fair, listened to the subsidiaries’ introduction of goods, and exchanged earnest views with exhibition booths directors. They raised working requirements on such aspects as brand, quality, research and development, packaging and business channels, considering the actual situation of each subsidiary. At the end of the visit, they put forward the hope that these international trade enterprises should deepen cooperation pattern with their business partners, expand overseas business and enhance market competitiveness.

These years, the Group’s subsidiaries have developed their inner strength, done well in product innovation and maintained a strong activeness and international competitiveness.

Integrated kitchen

Triangle small kitchen appliances

At the booth of a subsidiary Guangzhou Light Holdings Limited, the Triangle small kitchen appliances were displayed as a complete set, including electric cooker, thermos, oven and smoke exhaust ventilator. With an innovative design and integral of the product appearance, it adopts Macaron blue, a popular color abroad. Matte electroplating process is adopted, making the products to present a sense of high-end and technology elements as a whole. The setting of the booth was publicity posters of Meizhou Smart Household Appliance Industrial Cluster Project, which highlighted the brand advantage of the company and reflected that the company was striving to transform itself from a trade-based enterprise to an industry-based one.

Suite model

At the EPC (Engineering, Procurement, Construction) exhibition booth of the Guangzhou Light Holdings Limited, exhibition model of modular experience and construction materials was adopted again, which mainly displayed the suite models of hotel guestrooms, apartment suites and deluxe fine-decoration suites. Construction materials included aluminum ceiling, wall paper and matching furniture. It provided the buyers with a one-stop purchase of home furnishing and construction materials with a more intuitive view. The booth also invited foreign salespersons from South America and African markets as business representatives to arrange the markets needs for regions such as South America and Africa.

Tiger Head colored RGB strip lights

Photo zone for 90th anniversary

Other than sustainable release of the showpieces of button cells, wireless re-charger and automobile starting power, which are called Guangdong goods version 2.0, Guangzhou Tiger Head Battery Group Co., Ltd released its star product of LED product, Tiger Head colored RGB strip lights at this Canton Fair session. The multiple lighting switch models of the colored strip lights attracted attention from the buyers, which helped promote the brand. This year marked the 90th birthday of Tiger Head battery. In terms of booth design, a stereoscopic publicity effect for the 90th anniversary was added. Other than putting a logo of 90th anniversary at the booth, it also added a theme light box of 90th anniversary. There was a photo zone at the back of the booth, which made the elements of the 90^th anniversary deeply impress the buyers.

Lamps for classrooms

　　Tiger Fire’s highlighted product in the fair this year was lamps for classrooms. The product is a national 3C certified product. Compared with similar indoor lighting products, it not only saves up to 30% of energy, but also is free of hazards such as frequent flashing, ultraviolet rays, radiation lighting and heavy metals. It owns outstanding features of safety, environment friendliness and energy saving.