Then, Zhang Yuan, the Director of Brand Integration from Guangzhou 4Brand Culture Development Co., Ltd, introduced the central part of the new culture system, and her colleague, Yang Zhijian, who was the Art Director of Brand Creation, presented the use and the measurement of it.

　　Afterwards, the chairman, Liu Yong, of Xinshicheng proposed a speech wakening employees’ awareness of the importance and urgency of the rounded implication of the company culture. “2020 is the final chapter of the 13th 5-Year Plan, our next 5-year blueprint is ready. We are hoping to get everyone to be prepared and passionate about it” said Chairman Liu. Along with the expectation for future developments, Chairman Liu announced the commencement of the company culture system and the era of both the new Logo and VI system of Xinshicheng. 

　　It’s said that the company culture is not only the soul of developers, but also the lighthouse for many adventurers. It includes more than just forms and guidances but the spirit that drives us to move forward. Under the leadership of GLIG and the utmost commitment from employees, Xinshicheng will truly break through the waves and support clients with integrity and honest alone the way pursuing to be the national leading urban asset operator.